PROGRAMME OVERVIEW

PROGRAMME OVERVIEW

WHO IS THIS PROGRAM FOR?

Executive’s or junior marketers looking for a rounded view of the digital landscape by gaining a better understanding of your business’s digital marketing plans and how it is implemented.

WHAT CAN YOU EXPECT?

Detailed knowledge of key media channels, and their respective benefits and challenges, SWOT analysis, competitor reviews, marketing landscape, trends, KPI’s and data analysis.

COURSE OVERVIEW?

This is a 1-day masterclass that can also be delivered over 2 half-day sessions.

WHAT YOU WILL LEARN ON THIS COURSE

WHAT YOU WILL LEARN ON THIS COURSE

  • Digital Marketing Landscape

    Reviewing the – ecosystem, evolution, trends, and landscape.

  • Media Channels

    User behaviour and digital trends.

  • Media Strategy and Planning

    Build a digital marketing strategy with the accompanying media plan.

  • Tools

    Reviewing tools and platforms to make your strategy measurable and efficient.

  • Data & Reporting

    Understanding what to measure and how to get the best value out or your plans.

  • Futures Trends

    What’s in store for us next.

Assessments and Certificates

Assessments and Certificates

This flagship course is certified by the MICT SETA in South Africa and is an NQF Level 5 qualification which carries 15 credits. Once a learner has completed the workshop and deemed competent by the team of facilitators they will then receive a certificate of qualification from the MICT SETA. Each learner will also receive a Do Digital Academy certificate and a digital badge to add to your relevant profiles.