In this Programmatic Media Masterclass you will learn all about how trading on these platforms work, why you should be using it and how to manage your media budgets more efficiently.
WHO IS THIS PROGRAMME FOR?
This course is focused on advertisers, marketing or agency resources who are working within paid media and would like to understand how this discipline works. This is designed for those with an intermediate understanding of the digital marketing ecosystem and how it’s executed. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, working in or wanting to work at a digital agency and is curious to discover how digital advertising is evolving.
WHAT CAN YOU EXPECT?
An understanding of programmatic technologies and tools that will allow you to strategically implement the required media buying and data solution for your business by accessing 99% of the inventory in the advertising world.
This is a 1-day masterclass that can also be delivered over 2 half-day sessions.