PROGRAMME OVERVIEW

PROGRAMME OVERVIEW

In this Programmatic Media Masterclass you will learn all about how trading on these platforms work, why you should be using it and how to manage your media budgets more efficiently.

WHO IS THIS PROGRAMME FOR?

This course is focused on advertisers, marketing or agency resources who are working within paid media and would like to understand how this discipline works. This is designed for those with an intermediate understanding of the digital marketing ecosystem and how it’s executed. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, working in or wanting to work at a digital agency and is curious to discover how digital advertising is evolving.

WHAT CAN YOU EXPECT?

An understanding of programmatic technologies and tools that will allow you to strategically implement the required media buying and data solution for your business by accessing 99% of the inventory in the advertising world.

COURSE DURATION?

This is a 1-day masterclass that can also be delivered over 2 half-day sessions.

WHAT YOU WILL LEARN ON THIS COURSE

WHAT YOU WILL LEARN ON THIS COURSE

  • Define Programmatic Advertising

    What is it and how it all works.

  • Ad Sizes & Standards

    Various sizes, creatives and formats to consider.

  • Common Pricing Models

    What are the typical pricing models and how to calculate them.

  • Ad-Tech Companies

    Who are all the players and how to evaluate them.

  • Publisher Integrations

    How does a website or app go about monetising their inventory with programmatic media.

  • Programmatic Process

    Understanding how all the players fit into the ecosystem.

  • Using Data to Inform Buys

    How business can use data to enhance their media buying.

  • Programmatic vs. RTB

    Understanding the difference between the 2 parties.

  • Pricing The Bid

    Understanding how advertisers and publishers price their bids.

  • Auction Types

    Getting to grips with the various auction types and how they apply to you business.

  • Reporting

    What to report on and why it’s important.

Assessments and Certificates

Assessments and Certificates

This flagship course is certified by the MICT SETA in South Africa and is an NQF Level 5 qualification which carries 15 credits. Once a learner has completed the workshop and deemed competent by the team of facilitators they will then receive a certificate of qualification from the MICT SETA. Each learner will also receive a Do Digital Academy certificate and a digital badge to add to your relevant profiles.