PROGRAMME OVERVIEW

PROGRAMME OVERVIEW

WHO IS THIS PROGRAMME FOR?

Geared for those that are new to digital marketing and those within existing teams that are looking to refresh their knowledge.

WHAT CAN YOU EXPECT?

Our Social Media Marketing Masterclass will give you the fundamental skills, guidance and mentorship as you navigate the social media landscape and become proficient. Delivered virtually, this masterclass, our Social Media Marketing Masterclass has been designed to empower attendees with the fundamentals of working with the giants in the social media world.

COURSE DURATION

This is a 1-day masterclass that can also be delivered over 2 half-day sessions.

WHAT YOU WILL LEARN ON THIS COURSE

WHAT YOU WILL LEARN ON THIS COURSE

  • Social Media Strategy

    What are the different platforms, how & why you should be using them including; Facebook, LinkedIn, Instagram, Snapchat, TikTok and Pinterest.

  • Content Marketing & Planning

    Creating content plans for different channels and target markets for increased awareness and engagement.

  • Community Management

    The do’s and don’t of engaging with your audience & managing your businesses reputation.

  • Influencers

    Managing and implementing micro and macros influencers within our strategy.

  • Social Media Advertising

    Setting up and running basic paid social media advertising.

  • Social Media Analytics

    What to look at and how it all ties into the bigger picture.

  • Tools & Resources

    Some helpful tools and tips to making an impact.

Assessments and Certificates

Assessments and Certificates

This flagship course is certified by the MICT SETA in South Africa and is an NQF Level 5 qualification which carries 15 credits. Once a learner has completed the workshop and deemed competent by the team of facilitators they will then receive a certificate of qualification from the MICT SETA. Each learner will also receive a Do Digital Academy certificate and a digital badge to add to your relevant profiles.