Who is this programme for?
Working professionals and beginners wanting to become familiar with website technologies available today, how to track performance on web properties, and the best ways to view, measure, and improve brand performance.
What can you expect?
Through dynamic face-to-face lectures, delivered virtually, you will learn about the various technologies at your disposal and the key concepts used in websites and analytics today, keeping you up to speed with owning a web property and tracking its performance.
What will you learn?
You will gain a basic understanding of how to use a variety of analytics tools and what they mean for your business. You will also become familiar with crucial terms and concepts that impact your digital brand performance and reach.
The workshop is typically delivered through four, self-paced online modules or 1 full-day masterclass delivered face to face or virtually.